What if Microsoft was given the chance to re-design the Apple iPod packaging?… what would it look like and how badly would they screw it up?…

Here is a funny and eerily on-point video that takes that premise and makes it real… and what’s interesting is that without intent it has some interesting points that marketers should pay attention to about “over packaging” a product… this should be shown to every marketer who’s developing product to give them some sense of what not to do…

Enjoy!…

1 Comment

1. Absolutely brilliant — and no-doubt a slice of reality from the fantasy camp.

   Thank God for Steve Jobs.

   Comment by Jon — June 28, 2006 @ 8:46 am

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